From grain to emotion.
Cafetito is passionate about every step that transforms grains into experiences. It believes in the power of care, conscious cultivation and respect for traditions that span generations. Its essence is rooted in fertile lands, where each harvest carries the dedication of those who value harmony between nature and people.
With love, connection and coffee, it transforms the simple into the extraordinary, celebrating stories, aromas and moments.
It is a bridge between the past and the future of coffee, delivering memories, emotion and authenticity in every cup.
Cafetito
Visual Identity & Packaging
Carmo de Minas, Minas Gerais, Brazil - 2024
Strategic challenge
Cafetito's strategic challenge was to create a visual identity that reflected warmth and simplicity, differentiating the brand in a competitive market, without losing the lightness and charm of a good coffee.
Inspiration
The inspiration came from the moments of pause and comfort that coffee provides, with artisanal features and organic illustrations that recall the handmade, celebrating the human and welcoming side of this experience.
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2024 | Studio Strobel