Strategic challenge

The main challenge of this rebranding was to balance tradition and modernity, creating a visual identity that resonates with today's audience and honors Coachella's history.

The aim was to develop a logo that conveyed rebelliousness, boldness and innovation, while maintaining an emotional connection with the public,
as well as ensuring that the new identity was adaptable to different formats, preserving visual coherence in all communications.

Inspiration

The inspiration for this project came from the natural and cultural elements of the Indio desert, where Coachella takes place.

Cacti, palm trees and the ferris wheel were incorporated to symbolize the location and the connection with nature and the free spirit of the participants.

The vibrant color palette and gradients reflect the magic of desert sunsets, creating a unique atmosphere.

The design seeks to convey and inclusion, celebrating music, art and friendship in a special environment.