Strategic challenge

The challenge was to create a visual identity that reflected the fresh and tasty essence of essence of Creamy, highlighting its authenticity and proximity to the the carioca public.

It was important to convey a feeling of lightness and relaxation, without losing the the artisanal and homemade touch of the ice cream parlor.

Inspiration

Inspired by summer in Rio, Creamy's visual identity uses vibrant colors and fluid shapes to reflect the joy and freshness of the brand.

The colourful toucan symbolizes Carioca and Brazilian diversity, while the soft typography and graphic elements bring a warm and fun feeling.