Strategic challenge

The challenge was to create a visual identity that reflected innovation, sustainability and connected the brand to a young, urban audience.

The identity needed to highlight modern and conscious mobility, in a competitive market.

Inspiration

The inspiration came from the idea of movement and fluidity, with a dynamic logo and vibrant colors.

The playful illustrations and relaxed style reinforce the connection with the young public, bringing lightness and fun to the concept of concept of sustainable mobility.