A hug in the form of flavor.
Mabrukies was born from the desire to create a sweet experience that brings people together. Each recipe is prepared with dedication and aims to bring lightness to everyday life, like that coffee shared between friends or
a well-deserved break in the middle of the routine.
The cookies reflect the essence of the brand: simple, affectionate, and full of personality. Mabrukies is dedicated to transforming ordinary occasions into special moments, where sharing a sweet treat becomes synonymous with connection and care.
More than just flavor, it delivers warmth, joy, and stories that linger in the memory.
Mabrukies
Visual Identity
São Paulo, Brazil - 2025
Strategic challenge
The main strategic challenge for Mabrukies' visual identity was to authentically convey the brand's welcoming and artisanal essence without falling into confectionery clichés.
The proposal was to build an identity that balanced warmth and professionalism, simplicity and personality, conveying the emotional flavor of the cookies and, at the same time, the joy of sharing them.
Inspiration
The inspiration came from everyday moments that warm the heart: afternoon coffee with friends, the smell of cookies fresh out of the oven, light laughter after a busy day.
These moments gave rise to
a visual language that combines hand-drawn features, vibrant colors, and
a lively illustrated style, representing Mabrukies as a brand that is approachable, human, and designed to evoke good feelings.
Shall we have a chat?
Fill in the request form so that we can better understand your needs.
If you prefer, send an email to lahis@studiostrobel.com
2025 | Studio Strobel