Mada

Where learning is play and teaching is inspiration.

Visual Identity
Imperatriz, Maranhão, Brazil - 2024

MADA - the Dynamic and Attractive Classroom Method - is an innovative approach that aims to transform teaching by promoting engaging and playful learning.

The new visual identity was created to reflect this mission, bringing together professionalism and fun, and establishing an image that resonates with educators of all ages.

Mada

Strategic challenge

The challenge in creating MADA's visual identity was to balance the seriousness of teaching with the playfulness.

The aesthetic needed to convey credibility and trust, while accessible and engaging, working well in digital and print formats. and printed formats.

Inspiration

The inspiration for MADA's visual identity comes from the archetypes of the Innocent and the Magician, symbolizing purity, fun and magic.

The logo, with its rounded shape and soft lettering, reflects warmth.

Graphic elements and illustrations with a crayon effect evoke children's doodles, reinforcing creativity and spontaneity, and creating an emotional connection with educators. and spontaneity, and creating an emotional connection with educators and students.