NYU Welcome

Dare to Dream.

NYU Welcome is a series of programs designed to welcome and support students at the beginning of each semester at New York University. The theme for 2025 is “dream,” inspiring an identity that celebrates imagination, hope, and the expansion of possibilities.

This moment of transition strengthens genuine connections, celebrates diversity, and ensures that every student feels like they belong, inspired, and ready for the challenges of university life.

NYU Welcome

Visual Identity
New York, United States - 2025

Strategic challenge

Create a visual identity that would welcome students from different backgrounds, balancing accessibility and imagination.

Inspiration

Inspiration came from dreams featuring collages, ethereal colors, and symbols of the night sky, translating arrival at NYU as a dive into new possibilities.